The first task for Gratis Luft, the new company I've founded with Kristian Ravn-Ellestad and Sofie Nielsen, is to setup the new electronica festival Atrap in Frederikshavn, Denmark (commissioned by The Musiske Hus/Maskinhallen). Today we launch the website, which I've built using WordPress, as well as the viral campaign through mailinglists, social media and good ol' fashioned posters and flyers. It will interesting to see the impact.
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