This is a blog. A contemplative online presence aimed at presenting, commenting, scrutinizing and/or discussing a wide range of topics in the sphere of media, politics, technology, social justice, art, civil dissent and other subjects in our increasingly globalized network society.

fake watchreplica watches

Tactical media strike extraordinaire

Posted on | November 26, 2008 | No Comments

I know I’m a little late on blogging on this, but I want to do my part on spreading the word of the amazing New York Times spoof that took place a couple of weeks ago in the US. What a spectacle and what an incredible scale for political activism – one can only admire the efforts put into a tactical media strike of this magnitude.

For those unaware of the event, read the press release:

November 12, 2008
FOR IMMEDIATE RELEASE

SPECIAL TIMES EDITION BLANKETS U.S. CITIES, PROCLAIMS END TO WAR

* PDF: http://www.nytimes-se.com/pdf
* For video updates: http://www.nytimes-se.com/video
* Contact: mailto:writers@nytimes-se.com

Early this morning, commuters nationwide were delighted to find out
that while they were sleeping, the wars in Iraq and Afghanistan had
come to an end.

If, that is, they happened to read a “special edition” of today’s New
York Times.

In an elaborate operation six months in the planning, 1.2 million
papers were printed at six different presses and driven to prearranged
pickup locations, where thousands of volunteers stood ready to pass
them out on the street.

Articles in the paper announce dozens of new initiatives including the
establishment of national health care, the abolition of corporate
lobbying, a maximum wage for C.E.O.s, and, of course, the end of the
war.

The paper, an exact replica of The New York Times, includes
International, National, New York, and Business sections, as well as
editorials, corrections, and a number of advertisements, including a
recall notice for all cars that run on gasoline. There is also a
timeline describing the gains brought about by eight months of
progressive support and pressure, culminating in President Obama’s “Yes
we REALLY can” speech. (The paper is post-dated July 4, 2009.)

“It’s all about how at this point, we need to push harder than ever,”
said Bertha Suttner, one of the newspaper’s writers. “We’ve got to make
sure Obama and all the other Democrats do what we elected them to do.
After eight, or maybe twenty-eight years of hell, we need to start
imagining heaven.”

Not all readers reacted favorably. “The thing I disagree with is how
they did it,” said Stuart Carlyle, who received a paper in Grand
Central Station while commuting to his Wall Street brokerage. “I’m all
for freedom of speech, but they should have started their own paper.”

Later that day, this one came tickin’ in:

November 12, 2008
FOR IMMEDIATE RELEASE

CONTACT:
writers@nytimes-se.com
917-202-5479
718-208-0684
415-533-3961

“SPECIAL” NEW YORK TIMES BLANKETS CITIES WITH MESSAGE OF HOPE AND CHANGE
Thousands of volunteers behind elaborate operation

* PDF: http://www.nytimes-se.com/pdf
* Ongoing video releases: http://www.nytimes-se.com/video

* The New York Times responds: http://cityroom.blogs.nytimes.com/2008/11/12/pranksters-spoof-the-times/

Hundreds of independent writers, artists, and activists are claiming
credit for an elaborate project, 6 months in the making, in which 1.2
million copies of a “special edition” of the New York Times were
distributed in cities across the U.S. by thousands of volunteers.

The papers, dated July 4th of next year, were headlined with
long-awaited news: “IRAQ WAR ENDS”. The edition, which bears the same
look and feel as the real deal, includes stories describing what the
future could hold: national health care, the abolition of corporate
lobbying, a maximum wage for CEOs, etc. There was also a spoof site, at
http://www.nytimes-se.com/.

“Is this true?  I wish it were true!” said one reader. “It can be true,
if we demand it.”

“We wanted to experience what it would look like, and feel like, to
read headlines we really want to read. It’s about what’s possible, if
we think big and act collectively,” said Steve Lambert, one of the
project’s organizers and an editor of the paper.

“This election was a massive referendum on change. There’s a lot of
hope in the air, but there’s a lot of uncertainty too. It’s up to all
of us now to make these headlines come true,” said Beka Economopoulos,
one of the project’s organizers.

“It doesn’t stop here. We gave Obama a mandate, but he’ll need mandate
after mandate after mandate to do what we elected him to do. He’ll need
a lot of support, and yes, a lot of pressure,” said Andy Bichlbaum,
another project organizer and editor of the paper.

The people behind the project are involved in a diverse range of
groups, including The Yes Men, the Anti-Advertising Agency, CODEPINK,
United for Peace and Justice, Not An Alternative, May First/People
Link, Improv Everywhere, Evil Twin, and Cultures of Resistance.

In response to the spoof, the New York Times said only, “We are looking
into it.”  Alex S. Jones, former Times reporter who is an authority on
the history of the paper, says: “I would say if you’ve got one, hold on
to it. It will probably be a collector’s item.”

Although I was not surprised to see the involvement of the Yes Men, I was baffled by imagining the amount of work behind a tactical media strike like this one.

Absolutely beautiful.

PS: You should sign up for the Yes Men newsletter.

Comments

Leave a Reply





  • About this blog

    Welcome to the autofunk.dk/freeform101_web blog, a contemplative online presence aimed at presenting, commenting, scrutinizing and/or discussing a wide range of topics in the sphere of media, politics, technology, social justice, art, civil dissent and other inspiring and/or troublesome subjects in our increasingly globalized world and network society.

    The blog is edited by Christian Villum.

    The 'megasolutions to microproblems' tag is a word remix of a compilation series title coined by Soul Jazz Records
  • Archives

  • RSS Feed

  • Contact the editor

  • Support

    Freeform101 takes several hours a week to curate and edit. Any modest donation will be highly appreciated. Thank you.

  • Support


    Open Share Icons

    Bloggers' Rights at EFF

    Support CC