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The impact of ‘free’

Posted on | February 7, 2009 | No Comments

Chris Anderson, chief editor of Wired magazine, has become the leading proponent of ‘the economics of giving it away’ – ie. free service as a business model, as used by all major web actors right now – from Google to Skype. After writing the bestseller ‘The Long Tail‘, which I’ve read – it’s really interesting – he has been working on a book titled ‘Free‘ – and while we wait for that, we can enjoy his small droppings here and there. The book is due in July this year.

Category: Media, Rights issues
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